Skip to main content

e-newsletter as a marketing strategy

One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

 Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties

A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

Popular posts from this blog

Bahaya Gadget bagi Anak

Salah satu Bahaya Gadget bagi Anak adalah Mengganggu pertumbuhan otak anak Pada usia 0-2 tahun, otak anak bertumbuh dengan cepat hingga dia berusia 21 tahun. Perkembangan otak anak sejak dini dipengaruhi oleh stimulasi lingkungan. Stimulasi berlebih dari gadget (hp, internet, tv, ipad, dll) pada otak anak yang sedang berkembang, dapat menyebabkan keterlambatan koginitif, gangguan dalam proses belajar, tantrum, meningkatkan sifat impulsif, serta menurunnya kemampuan anak untuk mandiri.
Read more

Cloud computing services

Cloud computing services today vary widely in how they are packaged and labeled. But lift the lid, and all cloud services tend to have the same basic cloud computing infrastructure. It's this common infrastructure that enables these services to deliver the characteristic benefits of cloud computing. Cloud Computing Infrastructure Fundamentals Clouds can be public or private and offer any number of IT capabilities "as a Service". Given this variety, just what does cloud mean in terms of infrastructure? While cloud services may differ in implementation detail, they share these common cloud computing infrastructure elements: Pervasive virtualization. Without virtualization—and the consequent ability to use pooled IT resources flexibly and efficiently—it's hard to imagine cloud computing. Cloud computing infrastructure typically utilizes storage and network virtualization as well as server virtualization. Pervasive automation. To meet unpredictable user demands a
Read more

Rapid prototyping

Rapid prototyping is a group of techniques used to quickly fabricate a scale model of a physical part or assembly using three-dimensional computer aided design (CAD) data.[1][2] Construction of the part or assembly is usually done using 3D printing or "additive layer manufacturing" technology.[3] The first methods for rapid prototyping became available in the late 1980s and were used to produce models and prototype parts. Today, they are used for a wide range of applications[4] and are used to manufacture production-quality parts in relatively small numbers if desired without the typical unfavorable short-run economics. This economy has encouraged online service bureaus. Historical surveys of RP technology[2] start with discussions of simulacra production techniques used by 19th-century sculptors. Some modern sculptors use the progeny technology to produce exhibitions.[5] The ability to reproduce designs from a dataset has given rise to issues of rights, as it is now possib
Read more