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Showing posts from January, 2018

e-newsletter as a marketing strategy

One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy. The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing str

VPB's technologies

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A Data-Driven Guide to Email Marketing Strategy

Post summary: Why email marketing is the go-to channel The best email marketing strategies the experts use Practical examples on how to implement these strategies More than 205 billion emails are sent daily. This figure is expected to reach 246 billion daily emails by 2019. Email marketing strategies have changed over the years. What worked five years ago, now no longer works. But it’s still a key player to any marketing strategy. In fact, for the very best online marketers’ email marketing is their go-to marketing channel. Why, you ask? It’s because it brings in the results and delivers the best marketing ROI: That’s right! Email marketing outperforms SEO, PPC, and content marketing. An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals. And on average, for every $1 you spend on email marketing, you can expect a return of

3D bioprinting

Erik Gatenholm first saw a 3D bioprinter in early 2015. His father, Paul, a professor in chemistry and biopolymer technology at Chalmers University of Technology in Gothenburg, had bought one for his department. It cost somewhere in the region of $200,000. “My father was like, ‘This thing can print human organs,’” Gatenholm recalls, still awestruck. “I said, ‘Bullshit!’ Then it printed a little piece of cartilage. It wasn’t cartilage, but it was like, this could be cartilage. That was the moment when it was like, ‘This is frickin’ cool!’” Gatenholm, who had long owned a regular 3D printer, decided then that he wanted to do something in 3D bioprinting. His language might be a bit Bill & Ted – he grew up between Sweden and the US, where his father is a visiting professor – but his intent and ambitions are very serious. Gatenholm had started his first biotech company aged 18 and he realised that if this machine had the potential to print organs, like his father said, then it had the

Computer systems engineer

A computer systems engineer is someone who combines their knowledge of computer science, engineering, and mathematical analysis to develop, test and evaluate software, circuits, personal computers and more. They don't simply engineer computer technology, but understand how that technology fits into the larger scheme of professional and personal needs. Individuals choosing this career study the development of computer technology, understand the underlying concepts of computers, create improvements on current processes and equipment, and integrate hardware and software programs and concepts to produce a fully-functional system capable of meeting his or her clients’ needs. Computer systems engineers provide advice to clients regarding the appropriate hardware and/or software to ensure that their computer systems meet their needs. He or she may also be involved in a hands-on manner during the acquisition, installation, testing, and implementation phases of the project. He or she ev

3D printed, Prototyping at a rapid pace

3D printed prototyping is quite simply revolutionizing product design. The ability to turn your vision into reality in a matter of hours not only accelerates the manufacturing cycle, it also means that you have more time and opportunities to perfect design before production. Get your designs experienced the way they deserve, that’s the powerful advantage of Stratasys rapid prototyping. Design iteratively : No matter what you design, you almost never achieve a flawless product right out of the gate. Rigorous testing, evaluation and refinement are the best means to assess what works and what doesn’t. Rapid prototyping with 3D printing provides the flexibility required to make this crucial trial and error process possible for physical products. Reduce scrap and rework : In general, the later a problem is discovered, the more costly it will be to correct. Finding and fixing problems early in the design cycle is essential to preventing scrap, rework and retooling. Rapid prototyping with